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Handy (Jam) OrganizationOlds Minute Movies [Futuramic 1948] (1948)

something has gone horribly wrong 8-p
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Theater advertisements for the first all-new automobile to be placed on the market after World War II, the Oldsmobile Futuramic.



This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: Oldsmobile Division, General Motors Corporation
Audio/Visual: Sd, B&W
Keywords: Advertising: Screen ads; Automobiles: Advertising; Design

Creative Commons license: Public Domain


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Reviews
Average Rating: 3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars

Reviewer: JayKay49 - 3.00 out of 5 stars3.00 out of 5 stars3.00 out of 5 stars - November 15, 2012
Subject: Modern Architecture
The houses in these clips have to be either in the Ann Arbor area, or somewhere in the northshore suburbs of Chicago. Very Frank Lloyd Wright.

No clutch and no shifting...hey I would finally be able to drive a car. Winning wars is good.

Reviewer: markuskobi - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - October 9, 2012
Subject: Futuramic?
Whats up with the exterior of the house shown in the last clip? I know the film is in B/W but the house in the last clip looks anything but 'luxuriously appointed'. It looks like a condemned property on the wrong corner of town! the whole front of the house looks like its was sandblasted with dirt after they ripped every last trace of shrubbery or landscaping out of the ground!

Reviewer: jafran - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - September 15, 2005
Subject: Good for their time
The Olds Minute Movies were effective for their time. In a short time, the commercial showed the advantages of the car, using slick terms and comparisons.

Reviewer: Marysz - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - April 17, 2004
Subject: Not your prewar Oldsmobile
Ads for the 1948 ÂFuturamic Oldsmobile that stress its Âmodern, postwar design. The car features the Âhydromatic drive, i.e., an automatic transmission. The emphasis on the carÂs Âpostwar design shows Americans' desire to put the Depression and World War II behind them. The film has shots of new homesÂthe veterans had a little money in their pockets and were buying newly built homes in the suburbs, courtesy of the G.I. Bill. The Âhydromatic drive must have seemed magicalÂthe film even has a cameraman perch on the back of a convertible filming a woman driving, so we can see that she keeps both hands on the wheel. America was the Futuramic place to be.

Reviewer: trafalgar - 3.00 out of 5 stars3.00 out of 5 stars3.00 out of 5 stars - March 14, 2004
Subject: Futuriffic!
Even back then, marketing departments were inventing new words...today we're over-run by them. This one was pretty prescient, though, considering the next decade's obsession with Futurism in everything.
The ads are fairly convincing, and you've got to admit, this car has everything. And what a breakthrough automatic must have been! So-so ads, great looking car.

Reviewer: Spuzz - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - December 2, 2003
Subject: Get in the back!
It's interesting how many new features that we take for granted were being introduced in this car. Automatic clutch, automatic windows and adjustable seats. And dig the styling of the back seat!

Reviewer: Archiveman - 2.00 out of 5 stars2.00 out of 5 stars - September 18, 2003
Subject: what is futuramic
I was just wonder what is futuramic. I mean we dont say that any more do we? Im 16 and i have know clue what that means.

Reviewer: Wilford B. Wolf - 3.00 out of 5 stars3.00 out of 5 stars3.00 out of 5 stars - May 20, 2003
Subject: FUTURAMIC!
These four short films for the 1948 Oldsmobile are nothing particularly unusual. However, this set is noteworthy primarily because this car is one of the first US production cars to feature an automatic transmission.

Otherwise, it is filled with silly marketing speech, and some great shots of the 1948 Olds.

Shotlist

OLDSMOBILE ADVERTISING COMMERCIALS MINUTE MOVIES AUTOMOBILES TRANSPORTATION ADOLESCENTS TEENAGERS ROMANCE WOMEN DRIVING RUNNING SHOTS STUDENTS Oldsmobile Motor Company (sponsor) Oldsmobile Motor Company Automobiles (Oldsmobile) Advertising Television commercials Theatrical advertisements Minute movies Automobiles (driving) Automobiles (running shots) Cranbrook Academy, Bloomfield Hills, Mich. Students Couples Boys and girls Driving Drivers (female) Architecture Houses and homes (Michigan, upper-class) Houses and homes (architect-designed)
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